Brand film for Purity Health
Clinical research, reimagined.
A brand film for a clinical research organization built to move as fast as the patients waiting on it.
The story
- Client
- Purity Health
- Type
- Brand film
- Length
- 1:39
- Where
- Franklin, Tennessee
Purity Health runs clinical trials for pharmaceutical, biotech and medical device sponsors. They wanted a film that would make sponsors and partners feel why speed in research matters, not just hear it.
The story opens on the patients and families still waiting on new treatments, then turns to Purity: more than 150 years of combined research experience, the Purity Information Exchange that connects EMR, CTMS, ePRO and EDC data, and studies opened to the diverse patients research too often overlooks. We built it from carefully chosen licensed footage, animated data and voiceover, and delivered widescreen and vertical cuts.
What's in it
- Script built around patients and sponsors
- Licensed cinematic footage
- Animated data and platform graphics
- Voiceover and music
- Widescreen and vertical cuts
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