Animated explainer for Outpatient Diagnostic Center of Alabama
The same exam. A very different bill.
A patient facing explainer that makes the case for choosing an outpatient imaging center.
The story
- Client
- Outpatient Diagnostic Center of Alabama
- Type
- Animated explainer
- Length
- 1:49
- Where
- North Alabama
Patients often do not know they have a choice of where to get an MRI or CT, or that the price can be very different. ODC Alabama wanted a short film that makes that choice clear and reassuring.
We combined live action with motion graphics: a side by side bill comparing a hospital exam with ODC's price, an illustrated look at their wide bore and open MRI options for nervous patients, and the board certified radiologists and ACR accreditation behind every image.
What's in it
- Patient focused script
- Live action and motion graphics
- Cost comparison graphics
- Illustrated MRI experience
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